Content Curation – Definition, Marketing, Tools & More!

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Are you one of the many people who just can’t seem to get down and write the content you need? This is a problem that has plagued content creators of blogs and products for many, many years… until they discover the power of Content Curation.

Content Curation Is The New (Old) Buzzword

Contrary to what many people believe, content curation has been around for a very, very long time. Without you noticing, popular and famous blogs have been using it over and over again to deliver high quality content you (as a reader) want… without diminishing their status as the authority blog.

As long as you have this at your fingertips, content generation problems will be a thing of the past. Everything gets easier, faster and quality actually improves!

It’s like having a professional newspaper editor at your beck and call without any of the cost or leaving the comfort of your own home.


“The Content Curation Blueprint”

With The ‘Content Curation Blueprint’ you can now save hours of time and effort to generate the content you want for your sites.

  • Add a dose of awesome to your content
  • Research done AND converted into immediately usable content
  • Become the authority your visitors will come to love and respect

This blueprint is being sold but you get this for FREE as an O.I.C. member.

Let’s get started…

What Is Content Curation?

Content Creation is the process of research, aggregation, analysis and organisation of web content and presenting it in a meaningful, coherent and organized way. It is usually done based around a particular topic, or niche. Content curation suggests that it is carried out by a real person, a human being, rather than by a piece of software or service.

Due to the vast amounts of data available, and being constantly created every day in huge volume, the task can be time consuming and difficult.

Why Is It Useful?

Content is King. That’s why it’s useful. Every business, entrepreneur and organisation needs to produce, or publish content. Creating new content is difficult and time consuming. So acting as a Content Curator is a viable alternative.

Instead of producing the content, curating it is an easier (possibly) option. What does this mean in term of your reputation? It presents you as the expert, the trusted source, the one that is ‘in the know’. Gaining this reputation is very valuable as it adds to your brand and builds your social capital.

Why Is It Hot Right Now?

There is a LOT of content on the web right now. Filtering all that content and presenting ‘the best of the web’ has become big business. It’s a VERY fashionable thing to do, a very accepted way of building a website, blog, or social media profile. You can even go so far as build your own personal brand around being a top content curator.

There are a lot of BIG sites out there using this model. For example:

  • The Huffington Post
  • Gawker
  • Tech Crunch
  • Mediaite
  • Pricey Pads

Step By Step Blueprint

Step 1 :: Research

  • Topics and sources

Be very sure what your topic is; make it narrow, not wide. Research sites and sources of content, in a variety of media categories; written, pictorial, audio, video, even games and apps. Read a lot, a lot more than you ever share. Don’t use it unless it’s very high quality: Quality not quantity.

Step 2 :: Analyse

Take note of the format of what you are sharing, and ensure a good mix of sources. Add value in the form of opinion; additional resources, annotations, comparisons etc. Always give proper attribution to the source.

What is attribution? Simply, you must mention who wrote it and link to the original website it came from.

Step 3 :: Publish and Share

  • Blog

Publish it (with attribution) on your own-domain blog. Publish it (with attribution) on other blogging networks:

    • WordPress
    • Blogger
    • Tumblr
    • Posterous
    • LiveJournal
    • Xanga
    • Weebly
  • Social Media

Link to the content on Social Media Networks:

    • Facebook
    • Twitter
    • LinkedIn
    • Myspace
    • Google Plus
    • Pinterest
    • Orkut
    • Ning
    • Badoo
  • Video

Create a Video linking to the content, and share on the video networks:

    • YouTube
    • Vimeo
    • Veoh
    • Dailymotion
    • Yahoo Video
    • Metacafe
    • Viddler
    • Flickr
    • Revver
    • Videojug
    • SmugMug
    • Photobucket
    • Hulu
  • Audio

Create an Audio (podcast or similar) and share on the podcast networks:

    • iTunes
    • Podomatic
    • Podcastalley
    • Odeo
    • Yahoo
    • iPodder
  • Expert Tips
    • Use Google Alerts ( on keywords you are curating.
    • Use Google Reader ( to monitor relevant RSS feeds from blogs and news sites
    • Use ifttt ( to alert you of news
    • Monitor Google Trends (
    • Monitor Twitter ( for trending items
    • Follow other people in your niche on Twitter etc.
    • Do it differently; if curators in your niche just publish on blogs, create a video or audio daily review of news items.
    • Do it continuously; people expect it all the time, so either choose a topic you love, or work hard, or outsource it!

Use Content Curation tools such as

With you can:

  • “Start an online newspaper today”
  • “for your community”
  • “to monitor a topic”
  • “to share your passion”
  • “for the classroom”
  • “about your town”
  • “as a newsletter”
  • “to cover an event”
  • “to mobilize”

With BagTheWeb you can:

  • “Find, Bag, Share”
  • “Build Networked Curation”

Pearltrees suggests you can use it to:

  • “Cultivate your interests” and it is:
  • “A place to collect, organize and share everything you like on the web”

The site enables you to:

  • “Easily Publish Gorgeous Magazines” ;
  • “Leverage Curation to increase your visibility.” and
  • “Give persistence to your social media presence.”


Content Curation is a powerful method of publishing other peoples content. You therefore don’t have to create content yourself; you ‘only’ have to act as the publisher, the re-publisher, the curator. You can build your own personal brand as an expert in your niche, and as the person who is in the know. This will lead to all sorts of opportunities.

Share this post and get it in PDF, audio & video format!

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