The More You Read, The More You Make
Continuing education for knowledge, keeping up to date with latest trends, etc – is one of the most important criteria to an improved life. It doesn’t matter which stage of your life you are at right now – in order for you to be at the edge and keep yourself sharp, you must continue your learning.
The internet is the greatest tool the common man has right now. It allows us to access whatever answers we need – it’s only a search away. Precisely because the answers are all out on the internet, we get inundated with unlimited choices to make.
There’s a saying – “A confused mind does not buy”. With which, I say a confused mind does not accept new information. Just like how people don’t know what to buy when they go shopping (there are too many choices to make!) and eventually have to make a balancing choice between perceived value, price and desires – people don’t know which information to trust because it’s all available right now for anyone to use and profit from.
Information Overload Is Extremely Common
Now, as Internet Marketers and people making a living online, we are bombarded (very literally) with lots of information. We get written reports, blog posts, articles, videos, interviews, podcasts, emails, etc. The list goes on.
Many marketers or budding entrepreneurs get frozen in their tracks when they set out on a new venture. There is now so much information in their heads, they don’t know what to do. Either that, or they become so enthralled with making everything perfect – they make nothing.
If you are an Internet Marketer, one of the most important shifts in your mentality has to go from being a consumer to being a producer. A consumer who calls himself an Internet Marketer is really a student who gets excited with the information he gets with each new download. A producer is someone who understands that in order for him to make money, he must produce value for the consumer.
And it is the producer who makes the money – not the consumer. If you are trying to make money online but are still not making any money, assess yourself – are you really a consumer or are you a producer?
So even if you have information overload or you are stuck because of whatever reason, you need to literally bash through that wall that’s stopping you. You can take creative approaches or just do-it until it happens. There is no shortcut. If there really was a shortcut to dealing with information overload, people wouldn’t be suffering from them to this day.
The only way out of information overload is to produce.
The Faster You Read – The Faster You Reap
With so much going on, having the ability to speed read is an extremely beneficial skill. Speed reading allows you to consume information fast without losing comprehension.
But here’s the problem – most people don’t take the time to learn the skill. Or even if they do, they don’t put it into practice. It’s painful, it’s tiring and after a while, your eyes just glaze over because you can’t seem to absorb whatever you are reading.
Marketers all around the world flood you with information in a bid to get you attached to them. Some pitch their way to your wallets, while others provide content and pray you bless them with the occasional purchase.
In any case, there is always some kind of content available. Most of the time, the content is in written form (it’s only because of increased bandwidths and demand that more people are using multimedia but most people are still using text to convey information).
Here’s what we know…
We know that we need to read more because it keeps us updated, it gives us the edge over our competitors and it enables us to make smarter decisions because all that information is now on standby within the super computer known as your brain… awaiting the opportunity for your subconscious mind to make the connection and provide you with the best solution it can come up with.
The Best Free Tool I’ve Come Across Yet
It’s the Zap Reader (http://www.zapreader.com/).
Hop on over to the site, watch through the quick 2 minute video to find out how to use the tool.
I’ve been using it to read my content-rich emails, my documents, etc and it makes reading a zap.
I can choose if I want the words to appear one by one or two by two or however many words I fancy. If you use the same setting as the author of the video uses – at 600 words per minute rate with 2 words flashing each time, a 1000 word article can really breeze by in less than 2 minutes.
You’ve got to try it to truly experience how easy and fun it can be.
Since most people are STILL reading word by word whenever they go through any content (like a caterpillar eating a leaf), this tool helps to chow through content really fast (like pressing fast forward watching a caterpillar eating a leaf).
The only hassle I must say (which is to no fault of the site) is that I need to copy and paste an entire chunk of text from my email onto the site to read it every time I want to read through some of the longer emails I have. But I’ve come to terms with it and am perfectly fine with such a hassle.
Also, since it’s only usable in text format, when most of the content I get is in protected PDF format, I cannot copy and paste it into the Zap Reader to use it.
Speed Reading For Internet Marketers
Now there’s another resource I’d like to recommend, it is the Speed Reading University by Howard Berg. He held the Guinness Book of World Records for being the Fastest Reader of 25,000 words per minute… compare that to the average person who reads 200 words per minute. That is more than 100 times faster than the average reader.
Here’s the cool thing I like about the Speed Reading University – if you check out the video, he specifically mentions Internet Marketers. Now, why on earth would a Guinness World Records holder teach speed reading to people of this industry? Who knows.
I have 2 guesses: (1) There is a huge need for Internet Marketers to be able to read faster than others because of the overwhelming amount of content available. His course and knowledge will be able to really help people go through all that information fast. (2) Internet Marketers are willing to buy. I’m not shy about this – people in this industry love to buy content.
There are a couple of reasons why I recommend a training instead of just using Zap Reader (since it is free). One of which is the ability to read WITHOUT software. See, you can’t lug a computer with you everywhere you go and there’s always the possibility of you not being able to copy and paste the content you want to read into a software which can read it for you.
However – you always have your eyes. By training yourself to read and comprehend faster, not only will you be able to look impressive to onlookers when you are reading, you will also be an “unfireable” asset to whoever you’re working with/under. You can consume information so fast – you’ll become an asset wherever you go.
Finally, I just want to say that if you are still bogged down by analysis paralysis, by information overload – the only way to break through that is to produce content. By doing so, you are quite, literally, getting it out of your system. And once you have it out, you’ll need fresh content. Either use Zap Reader or Speed Reading University to start consuming content.